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Everything in one place. Articles argue from the research; papers are longer original work; research documents are kept whole; concepts and open problems are what the research turned up.

All187 Writing38 Research96 Ideas79 Key figures281 Investigations34

All topics281 Attention & feeds72 Attribution & credit37 Canadian economy & policy36 Video & design32 Canadian politics & power31 ADHD & attention22 +7 more topics

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Every number the research reported. Figures taken from the summaries and findings of the documents, with the sentence each one came in. The document it links to carries the source.

01Population-level associations with well-being are tiny (≤0.4% of variance; Orben & Przybylski 2019).Sensory Syncrasis Evidence Base: Screens (Paper A) and ADHD (Paper B)FigureMcLuhan & media theory0.4%4 Oct

02The single strongest design in Paper A is the outdoor-time myopia RCT (He et al. 2015: 30.4% vs 39.5% 3-year incidence), but it concerns near-work and light, not screens per se.Sensory Syncrasis Evidence Base: Screens (Paper A) and ADHD (Paper B)FigureMcLuhan & media theory30.4% vs 39.5%4 Oct

03Gould's IBM studies found dictated letters equal in quality to written ones after a few hours of practice; in Gould (1981), "text-edited letters required 50% more time to compose than did written letters."Typomora: Neuroscience, Naming and Framing for Paper 3 (the Typed Delay and the Return of Voice)FigureMcLuhan & media theory50%4 Oct

04Rogowsky, Calhoun & Tallal (2016) found no comprehension or retention difference across audiobook, e-text and dual modality (n = 91).Typomora: Neuroscience, Naming and Framing for Paper 3 (the Typed Delay and the Return of Voice)FigureMcLuhan & media theoryn = 914 Oct

05It shut down in July 2017, and an FTC settlement required it to refund $948,788 to users it had charged even when they met their goals.Uber for Your Own To-Do List: Feasibility and Prior-Art Review of a Paid, AI-Dispatched Task Queue for ADHD-Type Executive DysfunctionFigureADHD & attention$948,7881 Oct

06In Mantzari et al.'s 2015 meta-analysis of 34 RCTs the odds ratio was 1.53 up to 18 months, but effects mostly faded within about 3 months of removal.Uber for Your Own To-Do List: Feasibility and Prior-Art Review of a Paid, AI-Dispatched Task Queue for ADHD-Type Executive DysfunctionFigureADHD & attention18 months1 Oct

07Spend 2 weeks testing the dispatch mechanic on yourself by hand through Telegram or SMS, alternating days with payout on and off.Uber for Your Own To-Do List: Feasibility and Prior-Art Review of a Paid, AI-Dispatched Task Queue for ADHD-Type Executive DysfunctionFigureADHD & attention2 weeks1 Oct

08Verification is the business; very few users opt into losing money (32% of stickK contracts; 13.7% in Halpern et al.); micro-cash is eaten by fees; "earn-money" apps carry a store-policy stigma.Uber for Your Own To-Do List: Feasibility and Prior-Art Review of a Paid, AI-Dispatched Task Queue for ADHD-Type Executive DysfunctionFigureADHD & attention32%1 Oct

09A 2026 systematic review in Addictive Behaviors estimated ADHD prevalence among people experiencing gambling harm at 24% (95% CI 18–29%) vs 2.58% general; McDonald et al. 2021 found no adjusted association (OR 0.6).Uber for Your Own To-Do List: Feasibility and Prior-Art Review of a Paid, AI-Dispatched Task Queue for ADHD-Type Executive DysfunctionFigureADHD & attention24%1 Oct

10Paying a 5¢ commission would cost roughly 5–12× the commission.Uber for Your Own To-Do List: Feasibility and Prior-Art Review of a Paid, AI-Dispatched Task Queue for ADHD-Type Executive DysfunctionFigureADHD & attention5–12×1 Oct

11Go: 15–20 point lift; at least 40% of decline reasons "no cue" or "wrong place"; half of pilot users active at day 30; at least 3 users would pay C$10+/month.Uber for Your Own To-Do List: Feasibility and Prior-Art Review of a Paid, AI-Dispatched Task Queue for ADHD-Type Executive DysfunctionFigureADHD & attention40%1 Oct

12The US DOJ settled with RealPage (Nov 24, 2025); nine US municipalities plus two states (California, New York) have banned or restricted algorithmic rent-setting; private US settlements total nearly US$360 million.RealPage North: Algorithmic Rent-Setting in Canada — A Forensic Investigation and Detection-Instrument Feasibility StudyFigurePrices & markets$360 million27 Sep

13Marketplaces/matching (Podcorn — now Audacy Creator Lab; Gumball; AdvertiseCast — now Libsyn Ads; Acast Marketplace; Podbean): these connect brands to creators and take a cut (Podcorn ~10%, Gumball ~20%).ANCASTER Pass 3: Pressure-Testing "Trust-Mediated Sponsorship" — Verdict and Two BetsFigureAttribution & credit10%20 Sep

14Zhao et al.'s audit of 111 million references across 2.5 million papers in arXiv, bioRxiv, SSRN and PubMed Central gave "a conservative estimate of 146,932 hallucinated citations in 2025 alone."After the Net Comes Up: Tom Tyler's "Procrustean Probe," the Tetrad Debate, and What CANOPTICON Should Do After IngestionFigureMcLuhan & media theory111 millionSep

15Influencer marketing reached $32.55B in 2025 (Influencer Marketing Hub).Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$32.55BSep

16Influencer Marketing Hub puts influencer marketing at $32.55B in 2025.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$32.55BSep

17Influencer Marketing Hub's 2026 Benchmark: 87.49% of brands expect influencer budgets to increase.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds87.49%Sep

18Aspire's 2026 report: 74% of marketers plan to increase budgets.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds74%Sep

19Aspire reports that 86% of creators will still work for free product, a reminder that gifting is still how much of the long tail gets activated.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds86%Sep

20Sacra estimates Linktree's 2023 revenue at $37M.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$37MSep

21Koji had raised roughly $36–40M, served a reported 700,000 creators, and offered a "Billboard" mini-app for selling ad slots on a creator's landing page.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$36–40MSep

22It charges low fees on demand the creator brings (5%) and high fees on demand Passionfroot supplies (15%).Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds5%Sep

23Clicks are tracked for 72 hours, and a report is generated within 24 hours after that.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds72 hoursSep

24CPM. beehiiv pays on unique opens; its own example is "$5 for every 1,000 unique opens." Kit's network has been reported at roughly €3 per 1,000 opens for smaller European senders.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$5Sep

25CPC. beehiiv's example is $2 per verified click.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$2Sep

26Creators who price usage separately commonly charge 15–35% of base rate per 30 days.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds15–35%Sep

27In a May 2024 survey of 500+ influencers by creator-payments company Lumanu, 48% said they'd been paid late for work completed that year, and 38.5% of those were paid more than a month late.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds48%Sep

28Digiday (Kimeko McCoy, February 2024) cited a Tipalti survey in which 56% of creators said they had faced late payments, and quoted a creator saying that while net 30 is the ideal, "more commonly, I'm presented with net 60."Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds56%Sep

29Creators Agency says that across 3,700 campaigns it managed, 65% of deals paid Net 30, 25% Net 60, and 10% tried for Net 90 or longer.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds65%Sep

30A 2022 Wakefield Research survey of 750 creators found 70% said admin work like invoicing and payment keeps them from creating.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds70%Sep

31Stripe's current 1099-NEC guide cites a $2,000 threshold; older pages say $600.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$2,000Sep

32Quote-based mass payouts to 190+ countries; recipients pay up to 2% on cross-currency withdrawals.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds2%Sep

33On a CA$1,000 sponsorship paid out once, the platform's payout cost is about CA$2 + CA$2.75 ≈ CA$4.75 (under 0.5%), or about CA$12.75 with Instant Payout.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$1,000Sep

34Superscale, as cited by Sovran: $198 per deliverable in 2025, down 44% year over year as supply rose and AI-generated UGC competed.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$198Sep

35From about $99/video (volume bundles reported lower).Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$99Sep

36Meta says partnership ads delivered 19% lower CPA and 13% higher CTR when added to campaigns.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds19%Sep

37TikTok's internal analysis says TikTok One creator content boosted as Spark Ads drove 159% higher engagement than non-creator content at the same CPM.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds159%Sep

38Nielsen's analysis (260+ surveys, 240 brands) found host-read podcast ads averaged 71% brand recall vs. 62% for non-host-read ads, and outperformed on familiarity, affinity and purchase intent.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds71%Sep

39Sounds Profitable (2022) reported a 74% recall lift for host-read vs. 49% for dynamically inserted ads.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds74%Sep

40SiriusXM Media reports video host-reads reaching 77% unaided recall vs. 67% for audio-only in one case study.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds77%Sep

41Third-party calculators put beehiiv CPMs at roughly $3–$20 by niche, with business, finance and tech at the top.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds$3–$20Sep

42Short-form's organic reach decays fast, reportedly 48–72 hours on TikTok, which is why paid amplification via Spark/Partnership Ads exists.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds48–72 hoursSep

43HypeAuditor's 2025 report (as reported by Mi3) found 42.7% of influencers were affected by fraud in 2024.Project Ancaster: What Influencer Advertising Systems Teach an Indie Ad Network — Strategy Memo (September 2026)FigureAttention & feeds42.7%Sep

44ChatGPT ads reached a $1B annualized run rate "in less than 200 days after launch," according to OpenAI's August 31, 2026 announcement.Content That Is the Ad: Buying Curious Attention in Late 2026, and the Stack Behind ItFigureADHD & attention$1BSep

45SparkLoop runs $4–7 but brings higher early open rates.Content That Is the Ad: Buying Curious Attention in Late 2026, and the Stack Behind ItFigureADHD & attention$4–7Sep

46Run "Boosted Collision Cards → Daily Deck" for four weeks on $500.Content That Is the Ad: Buying Curious Attention in Late 2026, and the Stack Behind ItFigureADHD & attention$500Sep

47Ads launched with a $60 CPM and a reported six-figure minimum.Content That Is the Ad: Buying Curious Attention in Late 2026, and the Stack Behind ItFigureADHD & attention$60Sep

48On August 31, 2026, OpenAI said ads had reached a $1B annualized run rate in less than 200 days and opened self-serve across Europe, India and MENA.Content That Is the Ad: Buying Curious Attention in Late 2026, and the Stack Behind ItFigureADHD & attention$1BSep

49David Dugan, OpenAI's head of global ads solutions, told a Cannes Lions briefing in June 2026 that "roughly 20% of queries in ChatGPT have a direct commercial intent." So most conversations are curiosity, not shopping.Content That Is the Ad: Buying Curious Attention in Late 2026, and the Stack Behind ItFigureADHD & attention20%Sep

50Gupta Media's tracker put Meta at a $6.59 CPM and $0.68 per link click (October 2025).Content That Is the Ad: Buying Curious Attention in Late 2026, and the Stack Behind ItFigureADHD & attention$6.59Sep