Library
Everything in one place. Articles argue from the research; papers are longer original work; research documents are kept whole; concepts and open problems are what the research turned up.
All topics187McLuhan & media theory42Attribution & credit26Health & self-care15Video & design14Attention & feeds14AI-directed development13+10 more topics
Open the Attribution & credit topic page26 itemsAdded
01Does better proof make advertisers pay more?I found no published evidence that newsletter advertisers pay more or rebook more with better proof.Open problemAttribution & creditOpen9 Oct
02Do “save for later” flows work for creator links?I found no published study of save-for-later, send-to-device or reminder flows for creator-referred traffic.Open problemAttribution & creditOpen9 Oct
03Do AI-voiced ad reads work as well as human ones?I found no rigorous public evidence that synthetic host-reads perform as well as human reads.Open problemAttribution & creditOpen9 Oct
04Will an AI agent ever weigh a signed receipt?I found no agent that treats a user-held code or signed receipt as a ranking or attribution input.Open problemAttribution & creditOpen9 Oct
05Do creators want a portable record of their recommendations?This pass found no survey asking creators whether they want a portable record of their endorsements, and no product that sells portability as a paid add-on.Open problemAttribution & creditOpen9 Oct
06Does offering “keep it for later” at the click raise revenue?Nobody has published a test of the specific claim, that offering "keep it" at the click raises credited revenue over 60–90 days.Open problemAttribution & creditOpen9 Oct
07What does an extra email step cost in clicks?No study found measures what an optional email step costs in click-through to an affiliate merchant.Open problemAttribution & creditOpen9 Oct
08What influenced the AI's purchase?No AI company reports which pages or sources shaped what its shopping assistant bought, in a form anyone else can check. Until one does, nobody outside it can measure an ad's effect on an AI buyer.Open problemAttribution & creditOpen3 Oct
09Books kept on the publisher's sideNo product lets a publisher set the influence it had against the credit it was paid. Merchant tools suggest codes and links catch 15–30% of conversions, but that data belongs to brands.Open problemAttribution & creditOpen3 Oct
10A referral that survives a remixOf eleven products checked, only Framer documents a referral parameter that carries through a remix, duplicate or template link. Everywhere else the credit is lost at the copy.Open problemAttribution & creditOpen3 Oct
11Who will count an AI assistant's influence: advertising attribution after the agentEvery shift in how advertising is paid for happened when a new party could count a new event. The agent that now does the buying can count the one that matters — and reports it to no one.ArticleAttribution & credit50 quotes · 11 min2 Oct
12CPAI — cost per attested influencePaying for a verifiable role in an AI agent’s choice, rather than for a click or a sale.ConceptAttribution & credit30 Sep
13Self-Serve Buy Side: Teardown, Money Flow, Legal Guardrails and a 30/90-Day SpecNo competitor sells proof. Paved, Passionfroot, beehiiv, EthicalAds and SponsorCal report clicks, opens, impressions and reviews at best. I found no creator or newsletter marketplace offering holdout lift, verified…ResearchAttribution & credit38 figures · 76 sources27 Sep
14Publisher Profile: Build It From Public Signals, Verify It With OAuth, Sell It as a Signed Audience CardBuild it from public content, verify it with OAuth, and never blur the two. YouTube's Analytics API gives consented age, gender, geography and traffic-source data. Its June 2026 derived-metrics amendment allows custom scores…ResearchAttribution & credit100 figures · 97 sources27 Sep
15What Owning the Redirect Is Really ForOwning the redirect is worth something, but not for conversion. Its real value is maintenance and evidence. Old links rot and programs change: Amazon cut commissions again in 2026, by as much as 50% according to Adweek, and…ResearchAttribution & credit60 figures · 61 sources27 Sep
16The Setup Handoff Page, the Agent Layer, and the Thin SpotsThe redesign is right, but it has to be built in tiers. Tier A covers Framer, where the remix link is referral-tracked, and Railway, where the template deploy pays the author a usage kickback. It can honestly say "open her…ResearchAttribution & credit62 figures · 99 sources27 Sep
17The Engagement Layer — Evidence, Mechanics, and the Experiment That Would Prove ItDecisions are delayed, and credit is lost in the gap. Baymard finds 43% of US cart abandoners were "just browsing / not ready to buy." Swym's vendor data puts the average visit-to-purchase journey at 41 days. Impact.com's…ResearchAttribution & credit41 figures · 59 sources26 Sep
18ANCASTER Pass 3: Pressure-Testing "Trust-Mediated Sponsorship" — Verdict and Two BetsSERVING + first-party click/promo-code ATTRIBUTION for a creator's OWN direct sponsors, unified across formats.ResearchResearch briefAttribution & credit15k characters20 Sep
19When "Healed" Is the Treatment Working: The Stopping Mechanism in Maintenance-Dependent ConditionsThe pattern you describe is well documented in pieces but has no single name.ResearchAttribution & credit12 figures · 18 sourcesSep
20Portraiture as a Research Methodology: Origins, Epistemology, Applications, and CritiqueFenwick English (2000)—for the unchecked authority of the single "truth-telling" portraitist, its pursuit of an "essence," and the difficulty of independently verifying its claims.ResearchAttribution & creditSep
21Ancaster, Pass Six: The Carried Recommendation, Pressure-TestedThe "carried recommendation" thesis holds up, but only in a narrower and stronger form than the hypothesis states.ResearchResearch passAttribution & credit13 figures · 124 sourcesSep
22Ancaster, Fourth Pass: Pressure-Testing "The Link Is the Ad" and Choosing One DirectionAncaster's defensible white space is not the link-in-bio page, which Linktree, Beacons, Stan and Dub already own.ResearchResearch passAttribution & credit53 figures · 123 sourcesSep
23Ancaster, Fifth Pass: Seven Open Questions on Journeys, Codes, Portability, Merchant Demand, Program Permissions, Interactive Demos and Shopify Order DataURLs capture only about 15–30% of the conversions that pixel-based household matching finds, and most of the rest arrives later through search, direct visits or another device.ResearchResearch passAttribution & credit62 figures · 146 sourcesSep
24Ancaster Pass 10: Traffic Permissions, Paid Amplification, Signup Attribution, Earnings Aggregation, In-House Program and Account ModelChris's belief that he can't plug into PartnerStack is wrong.ResearchResearch passAttribution & credit29 figures · 156 sourcesSep
25Decision Report: Which Economic-Data Instrument CANOPTICON Should Build FirstBuild the Canadian "Real Wealth Gap" Tracker (Candidate 1) first.ResearchAttribution & credit40 figures · 9 sourcesSep
26The "Release Valve" Hypothesis: A Forensic Map of Wealth-Concentration Mechanics and the Design Space for Keeping Capital CirculatingMoney is not conserved like energy; the conserved-quantity intuition is the weakest part of the framing.ResearchAttribution & credit56 figures · 8 sourcesSep